The Power of Nutrition

For millennia, humans have relied on the innate attributes of food to promote health and longevity. From supporting muscle development through a protein-rich diet to combating the adverse effects of scurvy or rickets with citrus fruits and dairy products, we have learned to respect the power of nutrition. Even in today's fast-paced society, where hurried meals are common and highly processed snacks and fruits and vegetables grown under often less-than-ideal conditions are consumedⁱ, our need for these vital nutrients is likely greater than ever. This is why many people choose to supplement their dietary needs with natural supplements, including protein powders, vitamin C, and vitamin D. But among the vast array of nutritional supplements currently on the market, one particular compound continues to fly largely under the public's radar, despite thousands of years of faithful use and thousands of clinical studies. This is curcumin.

What is curcumin?

Curcumin, which is derived from the spice turmeric and represents about 3% of the plantⁱⁱ, has a long tradition of use in India, where it was and continues to be used to treat many ailments, from joint pain to allergies to asthmaⁱⁱⁱ. Of course, when several potentially useful substances are subjected to rigorous scientific scrutiny, they begin to pale as they fail to live up to the hype. However, in the case of curcumin, decades of research into the alleged benefits of this extract only seem to increase its potential use for many of today's most common (and most concerning) ailments. In addition to previous claims of relieving chronic inflammation and supporting immunity, curcumin has also been shown to be a powerful antioxidant^iv, and ongoing research is exploring its potential role in many health conditions.

If all this sounds too good to be true, well, for many curcumin supplements on the market, it may be. The "catch" in all of this is that despite its plethora of potential health benefits, curcumin has very low bioavailability. Therefore, when a standard curcumin supplement is ingested, a very small portion of the extract is absorbed to reach the bloodstream and exert its effects. Since curcumin is a fat-soluble compound, it struggles to be digested and absorbed effectively in an essentially aqueous environment. To overcome this problem, some dietary supplement manufacturers package their curcumin capsules with a small amount of black pepper. Just as adding a little pepper to your food helps you digest your steak, it promotes the absorption of curcumin. To a certain extent. SISU Full Spectrum Curcumin addresses the issue a little differently. Thanks to its exclusive Nova SOL® curcumin extract, the absorption barrier is addressed through the use of a patented process whereby 95% curcumin powder is encapsulated in tiny water-soluble spheres called micelles^v. This process improves bioavailability and thus unlocks the antioxidant power of this incredible nutrient.^vi

Unlike many other "natural remedies" on the market, curcumin truly offers a unique combination of traditional use and scientific merit. However, as with many other supplements, its usefulness seems largely dependent on the use of a high-quality form. With SISU Full Spectrum Curcumin, you can get the best of both worlds.