Jane Iredale ⁽³⁹⁾

Jane Iredale is the President and Founder of Iredale Mineral Cosmetics, a company she founded in 1994 which introduced the Jane Iredale line of mineral makeup to the aesthetic industry. She was the first to supply this industry with a makeup line with skin benefits.

She was inspired to develop makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the detrimental effects of the many types of makeup they wore. Her experience working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.

Jane has always seen makeup as an essential part of a woman's well-being and she wanted it to be easy to achieve. This is why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must also be easy to apply, so that a woman can look her best in the shortest possible time.

This has resonated internationally. The jane iredale brand is present in the United States and worldwide in over forty countries.